If you are thinking the voice search is the future, well it already here. The Digital world has completely changed over last few years as the technology is making things convenient for everybody now people don’t even need to type anything, in order to consume a piece or pieces of information. With the likes of personal assistants like Apple Siri, Google Assistant, Cortana, and Amazon Alexa you can get all the information in seconds just by asking your mobile or smart speaker like you are talking to a friend.
If we see this in context of India, people are already using personal voice assistant through their mobiles and after the successful launch of Amazon Alexa and Google Home smart speakers it is quite evident that if your website is not optimized for voice search you may have to suffer business loses in the near future as voice-related searches are 3X more likely to be business-related searches. So, let’s dive into how can we make our website more voice search-friendly.
HOW TO OPTIMIZE WEBSITE FOR VOICE SEARCH?
1 IMPROVE THE LOADING TIME OF YOUR WEBSITE
The loading time of your website plays a crucial role in voice search SEO. The average voice search result page loads in 4.6 seconds which is 52% faster than the average page(8.8 Seconds). So it is possible that Google is using PageSpeed as a key ranking factor in voice searches. So if you want to rank your website in voice search make sure your website’s page speed is fast.
2 MAKE YOUR WEBSITE HTTPS-SECURED
Google has already accepted that getting your website HTTPS secured gives you a boost in search results but it plays play an even more important role in voice search. We have discovered that 70.4% of voice search result URLs have adopted HTTPS as compared to only 50% of Google desktop results. Therefore, implementing HTTPS may improve your chances of appearing as a voice search result.
3 MAKE YOUR ANSWER SNIPPETS CONCISE
We have discovered that average voice search answer from Google for any query is equal to or less than 30 words. So, if you want to improve your website’s ranking for voice search results make your answer snippets as concise as possible and keep it approximately 2-30 words long.
4 HIGHER SOCIAL MEDIA SHARES EQUALS HIGHER RANKING
Another interesting thing that we found out is voice search results tend to have a relatively high number of social media shares. So, Publishing valuable and highly-shareable content may improve your chances of ranking as a voice search result.
5 BUILD YOUR CONTENT AROUND QUESTIONS
More often than not voice search queries starts with the question words like who, what, where, why, when, and how as they are conversational in nature. One way to make this happen is to start a Q&A page. It is an easy way to optimize your site for questions words and long-tail and conversational keyword phrases.
6 OPTIMIZE FOR CAMPAIGNS FOR THE “NEAR ME” SEARCHES
Most of the voice search queries are focused on location than any typed searches, so if you run a local business getting your website optimized is must especially with the “Near me” keyword. If you have already been running an AdWords campaign for your local business, you can maximize your visibility both voice search by adding your address, phone number, and directions to your location displayed alongside your ads.
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