In order to earn more money through your business, you need more eyeballs on you. This usually looks like generating more traffic to your business website.
In the world of SEO and online marketing, generating traffic to a business website almost seems like some sort of secret code that only a few people know about.
The reality is that generating traffic to a business website just takes time, grit, patience and sometimes money. And, of course, it also involves work. Here are x ways to generate more traffic to your business website.
Use search engine optimization.
Search engine optimization, otherwise known as SEO, is the act of inserting specific keywords into blog posts and articles so that people can find your content on Google search.
You may be wondering, “How do I find these keywords?” Google has a free tool you can use to search for keywords (and similar keywords) to see what their search volume and competition are like.
Once you find the right keywords, you write content that uses the keywords in the most natural way possible. You can also use a free plugin like Yoast SEO to see whether or not you’ve used the keyword enough times throughout the post. It will also test readability for the users.
Search engine optimization is just one of the ways to generate more traffic to your business website and, if done correctly, it’s very effective. I’ve gotten both writing and social media influencer opportunities that I can link directly back to the use of good SEO.
Use social media to share your content.
Social media is a goldmine for both free and paid ways to generate traffic to your business website. In fact, if I were to look into my Google Analytics, I would see that social media is my number one traffic source.
The reason social media is effective is that not everyone will find your content through a Google search. Additionally, not everyone hangs out on the same social media channels, so incorporating different channels based on what you find to give you the best ROI creates a solid strategy.
Here are just a few of the ways to use social media to generate traffic to your website:
Use the bio section of all social media channels to share your latest article.
Automate the sharing of content with tools like Hootsuite or Edgar.
Share often! Social media moves very quickly so you’ll want to make sure you’re sharing things often so that more people see your stuff.
Share other people’s stuff. This helps increase your own following so you can direct more people to your business website.
Share a new piece of content every time it goes live. (Note: You’ll want to make sure you’re consistent with creating new content on your business website in order for this to work.)
These are the basic rules you need to know to effectively use social media to generate traffic to your business website. In the rest of this article, we’ll talk about specific channels and the strategies you can use.
Try Facebook ads.
Another solid way to generate traffic to your website is with Facebook ads. While this does require you to pay, the reality is that if you get the audience down right, you can get qualified visitors that don’t cost you a whole lot.
The hardest part is figuring out the right audience. You can start by uploading your current email list and creating a “Lookalike” audience based on the characteristics of your current list of leads.
Interview other people for your website.
One of the reasons I decided to start interviewing people on my podcast – besides the fact that it’s fun – is because I knew it would be a great way to generate more traffic to my business website.
By featuring other people, and then letting them know when their interview has gone live, you can tap into their lists and their networks when they share it.
As a bonus tip, you can upload the video or audio on to YouTube and link back to your website for additional traffic. YouTube has millions of users per day, so take a piece of the pie by using it to repurpose content and direct people back to your business website.
Do all of these methods of generating traffic take time? Yes. Do they require work? Absolutely. But as you layer these things over time, you’ll see your traffic starting to increase.
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